Top 5 Beauty Retail Apps on Android in Italy - Q3 2023

The third quarter of 2023 saw varying performance trends for the top 5 beauty retail apps on Android in Italy. Here's a closer look at the weekly downloads, revenue, and active user trends for these apps, based on data from Sensor Tower.

Notino: perfumes and cosmetics experienced fluctuating weekly downloads, starting at around 8.3K in late June, dropping to 3.1K in mid-July, and then peaking at 11.7K in early September. Active users mirrored this trend, starting at approximately 25.5K, dipping to around 17.3K in early July, and then rising to 32.9K by mid-September.

versione obsoleta - Sephora saw a gradual decline in weekly downloads, beginning at 3.2K in late June and falling to 1.8K by mid-September. Active users followed a similar pattern, starting at around 19.5K and decreasing to 16K by mid-September.

Douglas – Parfüm & Kosmetik had relatively stable weekly downloads, with minor fluctuations between 2K and 3.3K throughout the quarter. Active users showed a slight decline from 22.2K in late June to around 20.7K by the end of September.

Marionnaud showed a significant spike in downloads in early September, reaching nearly 3K, up from a steady average of around 600 downloads per week earlier in the quarter.

CHARLOTTE TILBURY saw a notable decrease in weekly downloads, starting at 2.2K in late June and dropping to just 146 by the end of September. Active users also declined from 1.7K to approximately 488 over the same period.

For more detailed insights and data, visit Sensor Tower.